JACK DANIELS

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I love projects that feature talented people that fly under the radar and occupy such a niche space that if it were not for these films, they would go unnoticed. This is another example of branded content at it’s best, when the characters and story are in the forefront, and the branding is subtle but not lost. Part of the campaign collaboration between the Zac Brown Band and Jack Daniels, this is the story of David Garnick, one of the few Jukebox repairmen left in the country. I had a lot of fun working on this project and I’m proud of the final result.

Director - Nate Laver

Agency - Arnold Worldwide