REEBOK - Zig Kinetica

(edit)

After helping the team at Deutsch win Reebok’s business, I was brought back onboard to edit their first major campaign. The creatives came up with a daring concept that would combine live action with real, old-school stop motion. Pre-viz was a major part of this process, and the final product was practically a frame-by-frame actualization of what was imagined. This entire project was an exercise in precision, taking extreme care to finesse sound design, camera movement and motion blurs.

Agency: Deutsch

Production Co - Riff Raff Films

Director - The Sacred Egg

Design - Brand New School

VFX - John Hathaway, Rob Bischoff

Color - The Mill, London

Mix - Human